You need three things: a logo people remember, one or two main colors, and fonts you use every time. Put them in a Brand Kit and reuse them everywhere.
How do I make a logo?
Choose a design that fits your brand and looks good at any size. Don’t have one? Edit a logo template or try the Logomaker.
How do I pick brand colors?
Choose colors that feel like your brand, and stick with them. Start by looking at the colors common in your industry, then try the ready-made palettes or type in your own codes.
How do I pick fonts?
Type your business name in a few different fonts and see which feels right. New to design? A simple, minimal font is a safe choice. Use one style for headings and one for body text, and keep it easy to read.
How can I learn from other brands?
Look at brands you like. You’ll usually see a distinctive logo, a memorable font and one or two colors. Check out your competitors too, then build a style that’s your own.
I’m starting a new brand. Where do I begin?
Look at a few examples, take the key elements from your brand guide, then choose a logo, try some color palettes and test fonts. Put them in a Brand Kit and try them on a few templates. If the designs look like they belong together, you’re set.